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Social Media Strategy

Sporadic posts don't bring guests. A format does.

The problem is rarely the will — it's the format. We develop a recognizable content concept that fits your property, and implement it with you.

Free intro call

Scope

What we actually do.

Brand and audience analysis

What makes your property unique? Who do you want to reach? We define tone, visual world and core message.

Format development

A recognizable content format — no single post looks copied from another channel.

Channel strategy

Instagram, TikTok, LinkedIn or YouTube — we recommend what makes sense for your property and your audience.

Content calendar & topic planning

Monthly planning of what gets posted — no blank page on Monday, no last-minute posts.

AI-supported content creation

Captions, hashtag sets and copy in your voice — accelerated by AI, approved by you.

Review & optimization

What works, what doesn't — monthly review and strategy adjustment.

How it works

Three steps.

01

Analysis & strategy workshop

We look at your existing channels, define the audience and develop the content concept together.

02

Setup & first content

We set up templates, visual world and calendar — and produce the first posts together.

03

Ongoing support

Monthly planning, AI-supported production and review — you keep the final say, we take the work off your plate.

FAQ

Common questions.

Both are possible — we can prepare content and you post, or we take it over completely as part of the retainer.

Ready for the first step?

30 minutes. No pitch. No commitment.

Book a free intro call

Cancel monthly · DACH + Italy

Social Media Strategy for Hotels | Mack Hernandez AI Consulting