Does AI replace hotel staff?

You can't even find staff as it is. AI doesn't replace hosts — it gives them their time back.

Is an AI phone assistant worth it for a hotel?

A missed call is rarely just a question. Often it's a booking that moves on to the next hotel.

Does ChatGPT know my hotel?

AI doesn't read sliders, it reads structure. If you're missing from the answer, you don't exist for that guest.

Where does AI in a hotel start?

Your AI only knows what your hotel has written down. Knowledge first, then the AI — the other way round gets expensive.

Is AI in hotels GDPR-compliant?

Yes, if you build it right: EU hosting, EU contracts, a data processing agreement. Data protection isn't a stop sign, it's a blueprint.

Why don't you sell tools?

Whoever sells software finds a software problem in every hotel. I advise and build — with no commission in between.

When is AI not worth it for a hotel?

Robot concierge, a chatbot that does everything: often money thrown away. Good advice shows in what it doesn't sell you.

What is an AI audit and why is it the first step?

An AI audit analyzes a hotel's tools, processes and data situation and assesses concretely where AI makes sense — and where it doesn't. It's the entry point for all other services, because without taking stock, even the best implementation lands in the wrong place.

What does the AI audit cost?

A compact audit costs between 750 and 1,500 EUR, a deep audit with a full roadmap between 2,500 and 5,000 EUR. The intro call (30 min) is free.

What is a knowledge base and why do I need one?

A knowledge base is your hotel's knowledge — SOPs, house rules, FAQs — structured and prepared AI-ready. Without it, no voice agent and no AI agent can give hotel-specific answers: it's the foundation for every automation step.

What does building a knowledge base cost?

A focused build for one knowledge source costs between 3,000 and 10,000 EUR, a complete knowledge base between 10,000 and 25,000 EUR. Plus an annual maintenance fee of 20–40%.

What can an AI phone assistant do for a hotel?

A voice agent answers calls around the clock, handles guest questions and forwards reservation requests — based on your hotel's real knowledge, not generic training data. Setup from 1,500 EUR, retainer 600–1,200 EUR/month.

I have no experience with AI — is this still for my hotel?

Yes — we start from where your operation actually is, not from a wish list. No prior knowledge needed, no IT background, no preparation.

What hotel sizes does this make sense for?

The offering is aimed at boutique hotels with 20–150 rooms and no in-house IT department, in the DACH region and Italy. For smaller properties, we'll tell you honestly in the intro call whether it's worth it.

Do you still build websites?

Yes — Website Build & GEO, Content Production and Google & Meta Ads are still bookable. They're part of the offering, but no longer the primary focus — that's on AI audit, knowledge base and implementation services.

Are all AI services GDPR-compliant?

Yes — all services are set up GDPR-compliant from the start, including data processing agreements with all providers involved and transparent documentation of data processing.

What happens if I want to cancel a retainer?

All ongoing services are cancelable monthly — no notice periods, no minimum term. That's deliberate: we want the results to be what keeps you, not the contract.

Is SEO still relevant now that AI search exists?

Yes — classic SEO and GEO (Generative Engine Optimization) complement each other. We build both in from day one: SEO for regular search results, GEO so AI systems like Google AI Overviews and Perplexity cite you as a source.

AI Consulting for Hotels · DACH & Italy

AI in your hotel.No chaos.No theory.

From analysis to a system that runs. The part a marketing agency can't solve.

Book a free intro call Explore the services

30 minutes · No pitch · No commitment

Straight Talk

What I hear in every first call.

Eight things people say about AI in hotels — and what actually holds up.

Cost

“That costs tens of thousands.”

Some of it, yes. The starting point doesn't: one workflow, four weeks, measurable. Expensive is what changes nothing.

The Reality

The difference between AI hype and AI that actually works in daily operations.

Most hotels don't fail because of the technology. They fail because there's no plan. Here's what the difference looks like.

Without a plan

69%

of hospitality professionals name legacy system integration as their biggest technical hurdle.

62%

of businesses name missing AI skills as their biggest obstacle. Only 7% have an AI strategy at all.

50%

of back-office tasks are considered automatable when someone guides the implementation.

Sources: PhocusWire, Lighthouse AI, Acropolium, Hotel Dive. As of 2026.

Services

What we do.

Audit first. Then the foundation. Then the systems. That's how you get AI solutions that actually run — not pilot projects gathering dust after three months.

The right order

Level 0The entry point

AI Audit & Roadmap

You know AI could help. You don't know where to start — or whether it's really worth it. We look at your operation and deliver a concrete roadmap with priorities and an ROI assessment.

Learn more

Level 1The foundation

Build your knowledge base

Everything your hotel knows — SOPs, house rules, briefings, FAQs — prepared AI-ready. The basis for every voice agent, every AI agent, every automated process that comes after.

Learn more

Level 2 — Implementation

Three services. Booked individually or combined, depending on your property. All built on top of audit and knowledge base.

Voice Agent

AI Phone Assistant

Your hotel answers every call — even when nobody can pick up.

Learn more

AI Web Apps

Custom hotel software

You have a concrete idea. We build it — fixed price, fixed scope.

Learn more

Workflow

Workflow Automation

Automate recurring processes. Set up once. Done for good.

Learn more

Level 3 · Visibility

Rounds out the offering. Bookable alongside any implementation project.

Website & GEO

Website Build & GEO

A new website, or your existing one optimized for AI search.

Learn more Content

Content Production

Video and photography straight from your property, with drone and camera.

Learn more Ads

Google & Meta Ads

Campaigns that reach the right guests.

Learn more Social

Social Media

A format people recognize instantly while scrolling.

Learn more

Compliance

GDPR-compliant and hosted in Europe.

AI in hotels means guest data. That's why compliance isn't an afterthought for us. It's built in from day one.

Data protection

GDPR

Every solution is built privacy-compliant from the start. Data processing agreement included, guest data stays protected.

AI regulation

EU AI Act

We implement AI to meet the transparency requirements taking effect in August 2026. For the phone assistant, that means a clear AI disclosure at the start of every call.

EU / DE

Hosting in the EU

Wherever possible, systems run in European data centers, preferably in Germany. No unnecessary data transfers to third countries.

How it works

How we work.

01

Free intro call

30 minutes, no pitch, no commitment. We listen to what's slowing you down day to day and tell you honestly whether and how we can help. If it's not a fit, we'll say that too.

02

AI Audit & Roadmap

We look at your operation, tools and processes, on site or remote, and find the spots where AI actually delivers ROI. The result: a prioritized roadmap showing where it makes sense to start. Transparent fixed price you know upfront.

03

Implementation & ongoing support

We implement what's in the roadmap and stay with you until it runs in production. Fixed price per project, ongoing support cancelable monthly. We don't disappear after the deck.

Start step 1 — freeNo commitment · Cancel monthly

Fabrice Mack Hernandez — Founder, Mack Hernandez AI Consulting

Why Fabrice

I've been in your situation. I know your daily grind.

7 years as a hotel general manager — I know the 6 a.m. sick call, the guest complaint at 11 p.m. and the revenue pressure every single month.

I don't know these problems from books. I lived them.

For over a year I've been going deep on AI — currently in an AI Engineer Bootcamp — and I'm building an AI tool for hotels myself. What I recommend, I use.

What I implement actually gets used. Not because it's modern, but because it makes the daily work easier.

7+years as hotel GM7 years GM · Boutique hotelsAI Engineer Bootcamp 2026Continuous AI trainingFounder of avvicendaDACH + Italy

From the field

The 5 most common AI mistakes in hotels.

And how to avoid them.

Read the article

01Introducing tools without process analysis

02Not involving the team

03Waiting for the wrong ROI

···+ 2 more in the article

FAQ

Common questions.

Didn't find what you're looking for? Write us directly.

Ask a question →

It starts with a free 30-minute intro call — no pitch, no commitment. After that we always recommend an AI audit first: we look at your operation and deliver a concrete roadmap before we implement anything.

Your competitor is googling this right now too.

The hotels that understand today what AI can do for them will be the ones everyone recommends in two years.

Whoever acts now builds a lead that can't be caught. Whoever waits will be explaining the numbers next year.

Next step

Ready to see if we're a fit?

30 minutes. No pitch. No commitment. Together we'll look at what's possible in your property.

Book your free call now

A partnership at eye level, cancelable monthly · DACH + Italy